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TAKING THE LEAD IN PROPERTY LOSS REDUCTION SM

Living with Earth's Extremes

Four years ago, in April 1997, a group of organizations established the Public Private Partnership 2000 (PPP2000), for government and the private-sector to work together to develop new strategies that will reduce our vulnerability to natural hazards. The participants in this partnership recognized that natural hazards and society’s increasing changes make solutions to reducing the effects of disasters too complex for any one group. Some of the rapid changes cited in society that provide challenges to natural disaster reduction include:
· More people living in harms way, such as coastal communities, earthquake and flood prone areas;
· More hazardous materials stored in structures susceptible to extreme events;
· Technological advances that require new approaches to safety;
· Increased globalization, which causes a disaster in one part of the world to affect economies elsewhere.

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